Glossary of consultants

Clearly explains the true meaning of terms and phrases that are used by representatives of the customer, but usually hard not understood by consultants, or provide a potential threat to the reputation of the consultant. "Business is business ..." The Kid was very sorry for Carlson. But the pope was very necessary outboard motor ... "I'm for it no one pays message'a meaning:" Take me to the subcontract, or do not give you any information. " Typical for middle managers "sitting" only on the information rather than financial or material flows. In response, it is recommended to take a principled, but I understand the position and Cooperative: "Himself is not enough. And the information you provide, we still will force!". "And you yourself something Kotler read?" Dangerous provocation too astute marketers. The specialists of the customer in any case does not need to learn that standing consultants never read the books of more than 18 pages. Although not written statements of less than 18 pages. So the answer must be immediate and comprehensive: "This is my reference book, In her 698 pages, not counting the hard covers." To better remember that key phrase recommend that all together to repeat it 18 times during the regular methodology session consultants. Unfortunately, in the public domain are still different thick books of different authors with different number of pages. For such cases, it is recommended diplomatic move into the mainstream discussion of real problems of the customer: "Why are you clever somehow? Who does not read this ... ... It is better to explain to me why you have sales in the last quarter to 13.06% down?" Source