Facebook Inc. will launch an online service like Groupon, enabling 500 million members sotsseti purchase goods and services at significant discounts. The new project will become part of the Facebook Deals, under which companies run special offers for consumers. During the testing phase service will cover the five U.S. cities. Facebook plans to many innovations in advertising and social commerce (video rental, location-based services to users from a particular region, etc.). In addition, management sotsseti holds talks with the company Skype Technologies SA, to provide participants the opportunity to video communications. Facebook action in a new market can oust the position of the largest sites of sales - Groupon and LivingSocial. In addition to broadcasting the proposals offered by companies directly through Facebook, a social network intends to offer its customers coupons from partnership projects (ReachLocal, Gilt City, Tippr, HomeRun.com, PopSugar City, KGB Deals, Plum District and Zozi). As reported by Bloomberg, in 2010 sales sites earned $ 873 million by 2015, according to the forecast of consulting firm BIA / Kelsey, turnover in this market will reach $ 3.93 billion
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