Retailers increased spending on advertising in the "Runner"

Sellers of household appliances and electronics, organizing campaigns in the "Runner", dramatically increased the budget: a year ago, this category was not included in the top ten most "expensive", but now has risen to 7 th place ranking. Among the other segments of contextual advertising, leading in the ranking of "Runner" is also worth noting the category of "Personal belongings and clothing, which occupies the third largest in terms of advertising costs. In addition, the categories from the top of the list - "Automatic", "Financial Services" and "Personal belongings, clothes - more than any other built up their share of total advertising budget for the service" Runner. "Share the category" Cars "in 1 quarter of 2011 compared to the same period in 2010 increased by more than 4% (according to representatives of "Runner", the activity of advertisers reflects the dynamics of the auto market, whose volume for January-March this year increased by 94%, according to the assessment of PricewaterhouseCoopers). Ads on automotive topics provide 13.71% of revenues, "Runner." Second place - "Financial Services" with a share of 6,6%. Almost the same company brings subjects' personal belongings, clothes - 6.13%. The announcement of the goods category BTiE advertisers spend around 3.83% of total revenue advertising service.