One in ten Europeans who participated in a joint survey of Akamai Technologies and IDC, using mobile devices for a price comparison, search and purchase goods, and nearly 30% of users either already use their gadgets to complete tranzatsy, or intend to do so in the future. Mean "multichannel" customers make purchases offline, online and via mobile devices, typically spend 15-30% more than the adherents of any one mode of shopping. Approximately 62% of respondents have experience of online purchases of clothing and footwear, 59% had ever ordered online books and journals, and 47% - travel services. Most active users were aged 35-43 years, with the average cost of $ 2 thousand per year. "Sales of e-commerce are growing. Despite the recession, the pace of online merchants in 2009 rose 20%, and the market is rapidly diversifying," - commented Ivano Ortiz, director of research at IDC Retail Insights. According to him, now in the web active "leak" product categories that were previously considered suitable only for offline shopping, the size of the basket is growing - as well as the level of service that have come to expect visitors to online stores. Martin Haering, a representative of Akamai Technology, adds: "With the increasing number of buyers coming out to the Internet from mobile devices, it is important to retailers in the first place to develop a strategy for m-commerce." According to the results of joint research IDC and Akamai, more than 70% of users are willing to leave the site, which is loaded on their mobile devices for longer than 4 seconds. In the survey conducted by the two companies participated 1,5 thousands of consumers in France, Germany, Italy, Spain, Sweden and the UK, reports Computing.co.uk.
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