Shop Branders.com figured out how to affect the conversion price of the goods. In January, the retailer has tested three versions of its online store. At the first site were given the usual price for a second - reduced by 20% in the third version of the site were listed price, reduced by 40%. Internet users are directed to each version in a random order, lower price advertised nowhere (neither in the internet shop or on third-party Web sites). Conversion rate at the second site (where the prices were reduced by 20%) reached 12%, which is one and a half times the regular rate Branders.com. If prices fall 40% conversion rate was 20%. In both cases, analyze the behavior of users who have come to the site for the first time. During the experiment in online shopping from "normal" prices, was sent nearly 77 thousand users. The second version of the site visited by 56.6 thousand, a third - 44.3 thousand people. As it turned out, prospective buyers can appreciate the low prices even in the absence of the emphasis in content or advertising on-line store. "We expected a surge in sales, but were surprised how big was this surge," - said the head of Branders.com, Gerry McLaughlin, portal InternetRetailer.com.
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