The Public Opinion surveyed 6,474 Russians and estimated size of the "mobile" Internet audience of 22 million people, representing 18% of the population aged 12 years. But not all sunshine - firstly, in the audience includes all users who have Internet access on your cell phone or other mobile device at least once in the last month. Second, pay attention to the details of another meter, TNS, which is half. TNS estimates the monthly audience of "mobile" Runet to 9.4 million people, the daily audience - to 2.6 million users. According to representatives of FOM, mobile internet access, modern Russia remains a secondary and supplementary to more standard way of accessing the network, especially broadband. In spring 2010, the vast majority (63%) of consumers faced a "mobinet" for instant messaging, nearly half (48%) - to see the weather forecast, to 43-44% - for communication in sotsseti, viewing mail, information retrieval. Information on goods and services was interesting, only 16% of users. Compare this data with fresh statistics from the U.S., where 13% of "mobile" internet users use their gadgets to compare the prices, while 14% get so additional information about the product. However, only one in a hundred consumer has an experience "mobile" on-line shopping.
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