Electronic ticket (e-ticket), motivates the development of Russian market of Internet trade in tourism services, remains the most popular category of products in this segment. According to analysts of RBC, the people of Russia are buying on the Internet 13.6% of all air tickets and train tickets 13,1%. Almost one in ten hotel room (9,5% of total) booked online. The share of package tours sold through a worldwide network of only 2,3%. In Europe, as reported ProHotel citing a report by Sergei Khitrova, representing the Department of market research consulting department at RBC MITT-2011, online for sale 29,6% tour packages. Even after 3 years when the projected share of online sales of package tours to Russia grew by 19%, the Russian market will continue to be from Europe. The reasons for low sales, according to Sergei Khitrova, is the lack of a wide range of online travel services Runet, as well as fears of potential buyers are not accustomed to this method of purchasing travel services.
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