Clients advertising system "Yandex", or trading floor "Yandex.Market" will be able to get individual numbers to assess the effectiveness of advertising in service "Yandeks.Metrika. A potential customer will see the advertiser's site phone issued "by Yandex," but in reality, every call will be redirected to the actual number of the advertiser. Get a free phone number (so far - only in the zones 495 or 499) and connect to them an instrument collecting statistics "Trust Call customers will be able to" Yandex "with a monthly budget of 21 thousand rubles. After some time of using the new service, advertisers will be able to obtain data on the number of attracted customers, the distribution of calls by time of day, number of missed calls, etc. Such a method of evaluating the effectiveness of advertising - by spoofing the phone number on the website of the company, depending on the channel through which the visitor came from, and subsequent analysis of complaints - some years used in RuNet. At first glance, the new service "Yandex" it seems advantageous, because the multi-room and an analytical tool available for free. But how to deal with potential clients who have recorded "contact number" an online store, but made the call after the fact, as an advertiser refused to use this service?
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