To encourage customers to buy, you need to offer him free - or cheaper than usual - the delivery of orders. Such ways of influencing customers were the most popular in the survey Stamps.com, scored 64% and 26% of the vote respectively. Every internet marketer who works with Stamps.com, could indicate multiple answers, and affect the formation of the ranking of the most effective marketing offers pre-holiday season. According to the research the most popular means of force have "free shipping" and "Ships at a discount." The third place ranking took "special prices for online ordering" (online only sale) with a share of 24%, fourth place - a fixed (specified in dollars or percentage off the regular price) discount on merchandise (22%). Another marketing ploy, "a free gift with purchase", scored 14% of the votes. Slightly less popular (at 13% each) were such ways to foster, as: "discount, depending on the amount of the order" (save $ X if you spend $ Y) and two goods at one price "(buy X get Y free). "Recommendations from friends," said only 5% of the respondents. More than half (53%) of respondents Stamps.com going to expand the range of goods covered by the option of free delivery. Such a method of sales promotion have successfully used 52% of respondents who said - when consumers were offered the opportunity of free delivery when ordering from a certain amount, the size of the average check increased by at least $ 4 (however, 12% of the average purchase is not changed). Minimum threshold of the order, delivered free of charge to the buyer, starts at $ 50. Such restriction or use would introduce 66% of sellers offering free shipping. However, 29% of respondents are willing to provide the option of free delivery to all clients, regardless of the amount of the check. A questionnaire was sent to all customers of Stamps.com, dealing with Internet commerce. The poll was conducted October 21-28, 2010.
No comments:
Post a Comment