Every day in RuNet come 3,3 million customers

Russian Internet users are often bought on the web books, clothes and shoes, computers, household appliances and electronics. The most common range of prices for goods when shopping in online stores - from 500 to 3 thousand rubles, while in the last 2 years the proportion of cash payments for purchases fell by a quarter. According to experts RUmetrika project, the development of alternative methods of payment due to the increasing popularity of regional and foreign internet shopping. The survey evaluated websites relating to the sector of goods and services in RuNet: their subjects, attendance, audience. Also studied the behavior of online shoppers: the frequency of orders, the most popular product categories, payment methods, etc. In preparing the report used statistics query a search engine "Rambler" for the period from December 2009 to December 2010, and the results of a survey the audience of the project. According to the report "RUmetriki, in November 2010, the value of the average daily audience of sector e-commerce amounted to 3,3 million users, up 10% more than in March last year. In comparison with the data of six months ago, by December 2010 the share of consumers who have not committed any online purchases declined by 10%. The share of Internet users who have issued more than 5 orders in the period from July to December, up 20%. It turns out that for the past six months, consumers surveyed bought from 1 to 5 or more goods (services) online. The most common method of payment are still cash, although in the past 2 years (from January 2008 to December 2010, the percentage of consumers use this payment method, decreased from 56% to 44%). According to the forecast DataInsight, 2015 in RuNet there will be 13-15 million online shoppers, the average monthly sales for the industry will be about 50 billion rubles, while the total turnover of the sector of Internet commerce will increase by 2.5 times.