Saturday, August 20, 2011

E-tourism: innovation, changing market

From the side it seems that online commerce travel products - the process is simpler than selling "natural" products on the Internet, due to lack of the traditional problems with the assortment, logistics and delivery. But in the tourism segment Runet has its own complexities and history of success, which the conference "E-tourism" will learn on May 19. You also can register for the conference - there were 5 days before the deadline. Although Russian consumers are increasingly bought electronic tickets and other TRAVEL-products through the Internet, forming their own tour packages, the process of effective selling travel services begins with the design of an Internet project. To learn how to create a "marketing" site, the conference will tell Michael Joffe (Project i-Travel.ru), Ivan Sevost'yanov (studio VebProekty) and Dmitry Chuiko (airline S7). Another section of the conference "E-tourism" is dedicated to the practice of integration with the global reservation systems, methods of payment in the tourism industry and the technologies of online interaction between tour operators and travel agencies. Speakers: Nicholas Ionkin (draft Mobiticket.ru), Kirill Volkov (company GP Solutions), Andrew Polozov-Yablonsky (Aeroflot) and Andrew Krinitsin (Travelport). On the design of advertising campaigns, possible marketing strategies and how to optimize the cost of attracting online customers tell Margarita Deminskaya (draft eLama.ru company TRINET), Gleb Kashcheev (project Puteshestviya@Mail.ru and Peter Busalov (Company CAPITAL TOUR) . Conference "E-tourism" will end the round table: the invited experts from famous tourist projects Runet discuss the specifics of modern tourism: most interesting marketing and technological innovations, new approaches in working with clients, know-how and techniques that are worth paying account for the effective sales of tourism products in the XXI century. The conference program is designed for employees of companies, tour operators, travel agents, online agencies, airlines and the search and booking of tourist services, hotel industry participants, experts in the insurance business and receive payments, as well as technology providers for the tourism industry and regulators. Conference "E-tourism" will be held May 19 in Moscow, under the All-Russian Forum "Week of e-commerce".

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