Contextual advertising market Runet increased by 45%

In 2010 advertisers spent on the Russian contextual advertising 16.3 billion, the report says the company eLama. The main share of the market still takes the system "Yandex". Its revenues are estimated at 13 billion rubles ($ 427 million). Recall that in 2009 revenues, "Yandex" from contextual advertising totaled 8.85 billion rubles, including VAT, ie 78% of the total market volume of which was, according to the CAAR, the order of 11.3 billion rubles. The remaining 20% ??market share content divided between a "Runner" and Google AdWords. Allocate a specific share of each company is difficult due to the fact that from March 2010 to advertise on Google and was made possible through a system of "Runner". So Google decided to detour through their tasks on the penetration of the Russian contextual advertising market after the ban deal to buy Begun, which was planned in 2008. The total share of the other networks content varies within the margin of error of 1-2%. During 2011, according to analysts eLama, the Russian contextual advertising market will grow by 20-30%. The main inflow of funds will provide regional advertisers. Another important trend in the coming year - automation of advertising campaigns (a prerequisite for which, in many respects, was the discovery of API "Yandex.Direct for all advertisers, not only for agencies). Another assumption - the need for advertisers (especially large) to increase the effectiveness of contextual advertising in automation tools. "In 2011, expect surge of startups in this area. But to speak seriously about the automation market content will be in 2-3 years when the market is firmly entrenched a few players in this area and their services will benefit and advertising agencies and large advertisers "- says Alex Dovzhik, CEO of Service eLama.ru.