The sharp increase in the number of online stores that offer customers favorable terms of delivery, has helped to increase the number of orders by 24%, the study said Channel Intelligence Inc. The value of the average check rose 2.4% to $ 119.91. Integrated indicator of the company, called Holiday Index, calculated on the basis of statistics of 24 Internet supermarket, providing about 11% of all online sales in the U.S. and working at least 1 year. "We see a lot of suggestions for free delivery, which earlier observed," - said the project InternetRetailer Alan Fulmer, executive vice president and co-founder of Channel Intelligence. So, if last year's marketing campaign Day Free Shipping "project FreeShipping.org involved 750 online stores, then in 2010, an event supported by more than 1,5 thousands of online retailers. Increasing the number of proposals for free delivery to get consumers to buy a little at a larger number of online merchants, as customers do not feel bound by a limit on the amount of the order. As a result, the number of orders at 25% higher than the expected rate, and the size of the average check increased by 2,4%. According to Fulmer, free delivery really motivates consumers to purchase online. In late October 2010 draft Stamps.com offer clients involved in Internet commerce, participate in the formation of ranking the most effective marketing practices. The most popular ways to impact on consumers were "free shipping" and "Ships at a discount." Such practices gained more votes than the free gift with purchase, fixed discounts on products, special prices for online orders, two for the price of goods, etc. In this case, 52% of respondents indicated that provision of free delivery when ordering from a certain amount increases the size of the average check at least $ 4.
No comments:
Post a Comment