Thursday, July 7, 2011

"Market" solves the problem of trust in online shopping

Members' Yandex.Market" from now on be able to choose stores whose goods will appear in the list of suggestions. This was made possible thanks to the launch in the "Yandex.Market" personal service named "Favorite Stores". Registered users of Yandex will not only set up a list of individual shops, but also put resources online trade evaluation based on of experience with a specific vendor. Shops, award-positive consumer evaluation displayed at the top of its search results. Apparently, the new service - is not just an extra personalization. The press release notes that "service quality Yandex.Market reserves the right to statistically treat the views of users and use them to work with partners. "It is not excluded that the accumulation of specific database of reviews, it will be used in the sorting of search results for" Market. "However, it is not clear how the administration of the resource will be to verify the authenticity of reviews and to fight "black" PR. "Yandex.Market" is the most popular in RuNet catalog. In total, there are price lists of more than thousands of different stores.

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