Processing Center updated its web presence and corporate identity. The new version of the site PayOnline (including - "personal rooms" merchants) tested specialists UsabilityLab. In late 2010, the marketing department PayOnline survey was conducted among customers about their impressions and preferences associated with the use of the site's processing center and office personnel merchants. After analyzing the data obtained it was decided to expand the functionality, improve site usability and overall change in the corporate design of the processing center PayOnline. Based on the basic characteristics of the company - the rapid development of services; strong business growth, continuous development and use of innovative technology solutions - has developed a new logo in the form of a green growing tree. To view the developers did not subjective, but a new format for the site met expectations as a team PayOnline, and the company's clients, it was decided to apply to the usability of the largest companies of Russia - Usability Lab. Recommendations resulting from testing, led to a process of information retrieval and processing of applications for the company's website, it is easier and faster, which is important for the core audience of site visitors - representatives of small, medium and large internet business.
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