One thing - to attract users to the site, the other - to motivate him to commit the necessary actions, such as a purchase. The success of any online advertising campaigns depends on exactly how many visitors to the web resource are its clients. Evaluate the quality of an auditor site and to measure the conversion of the content is designed a new tool in the system "Yandex" called "metric." In fact it is a special invisible counter, which is available free of charge to all customers "Yandex.Direct. "Metric" is able to give the advertiser much information about user behavior on the site. It will show the cost of transition of a single person will report the depth of browsing the Web resource, but also consider the share of visitors interested in buying. Focusing on the provision of "metric" information an advertiser will only adjust your campaign settings to 'Yandex.Direct. Until recently, all of the domestic systems of contextual advertising conversion measurement tools provided unless MixMarket.biz.
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