To work in Mail.ru passed former top executives "Runner": Aleksey Basov (Co-founder and former CEO of the system), Mikhail Kozlov (former director of product) and Dmitry Kirnotsensky (ex-tehdirektor "Runner"). New staff will develop an automated platform for contextual targeting for advertising projects, "My World" and "Odnoklassniki, owned Mail.ru Group. Alexey Basov, appointed a vice president of advertising services Mail.ru Group, to increase revenue from advertising placed in sotsseti "My World" and "Classmates." According to Basov, automated platform Mail.ru Group will be able to use the tens of thousands of advertisers. Now, as the newspaper Vedomosti with referring to Olga Brukovskuyu, vice president of marketing Mail.ru Group, the value of social networks and the audience time that users spend on those sites did not correspond to the income of social networks. In the social network "in contact", one of the owners of which is Mail.ru Group, already has a system-targeted contextual advertising. Running this advertising format in August 2010, less than six months sotsset received 450 million rubles from contextual ads, and in 2011 the total revenue expected to grow three-fold. By April 1, 2011 Project " In contact "abandoned" traditional "method of monetization - placing display advertising (banners, etc.). According to experts, the system of" Runner "may lose some of the advertising market after the departure of several top managers. Representatives of the" Finam "(co-owner Begun ") do not agree with.
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