How to calculate the return on children's attractions (the labyrinth) in the shopping mall?

Question: Is the idea to establish in the trade center of a small town (about 31-32 thousand people), a multilevel maze of children (total area of ??25 square meters), and the landlord asks p. 800. per sq. m. I would like to hear from professionals on this matter, namely: Is it profitable investment, return on this project, what other costs would be required (itself a maze of this size is approximately 350-360 tys.r.) and what (who) are necessary approval ( permission). The only thing that still want to say that in this city in general there are any children's entertainment centers (not including movies, sports, schools, and other pulsatile Municipal Development Centre. Organization), and the nearest town where there are entertainment centers for children in 60-70km. Thanks in advance. Answer: Of course, the fact that the intended place of installation of child maze - the only place shopping and leisure facilities in the city is a huge advantage. The rate of return can be safely ruled out the factor of competition. However, this problem is strongly simplified. In order to calculate the return on children's maze is necessary to consider the following factors: 1. Patency Trade Center and the duration of stay, families with children. 2. It is important to know the composition and structure of the population of your region, as well as the average wage. These data can be queried in a statistical office in your city. At vskidku your target audience is 1-3 thousand people, even if they are all in the first month to visit an attraction for 100 rubles per hour, the maximum earnings amount to 300 TR, minus the rental fee, minus salary "looking", minus taxes. 3. Based on the potential number of visitors, you should calculate the cost of one ticket, and while the child in the maze on the ticket. Most likely it will be differentiated in time and on weekends / weekdays. Be prepared for the fact that a couple of months the price will decrease, because effect of novelty has passed, the family specifically come to play or not will be in very rare cases, and leave their children in a labyrinth of parents will be only to quietly walk around the store. 4. Flexible pricing policy - the key to success of this business. Allow as much time intervals, even for 15-20 minutes, discount group of children from 5 people, etc. Be guided by the principle that less, but more regularly. Position your business as an aid to parents, not just entertainment for children, while the response of potential customers will be much more important. 5. May themselves have podezhurit TC (at least a week, plus second weekend) and celebrate on the clock the number of visitors with children on different days, and you can request this information from the administration of the mall, ask them to place the rack with your advertisement in the most popular and most visited sections, where customers to stay long (grocery, repair, home appliances). 6. Do not forget to take into account the costs of advertising, because possible that, that families with children simply do not attend this particular shopping center, and travel, for example, market or other shopping centers within 60 miles. Place your ad next to kindergartens, sections, schools, clinics. Offer tickets at discounted prices in the unpopular clock caregivers and teachers. 7. As for the maze, then without knowing its characteristics is difficult to say anything about its roominess and versatility for different age categories. Well, if it provides different levels of complexity, "dry pool", the soft slide baskets, swords and always place for a quiet game (tables and chairs for drawing), an important advantage is its ability to use outdoors. 8. Be sure to factor in seasonality. During the school examinations, quarantine (influenza and SARS), children will be less, and during vacation time - much more. Summer in the park or the beach this attraction recouped much faster. Important: Be sure to specify whether the technical support and supervision and commissioning of you purchased the maze. Not worth saving on these things, because correct operation of the service life of equipment. Serious and competent supplier will answer the question about the need to obtain permits and approvals for installation of child maze, as well as provide all necessary advice, including the organization of taxation. Will be far more than learn the coordinates of the nearest similar attraction, set your supplier and see "live".