"Yandex" has brought behavioral targeting

In the end of summer "Yandex" has presented a number of curious, and just revolutionary innovations. The first category refers rasshirirenie traceability Statistics customers. Now, besides information on all positions, we can obtain separate data on spetsrazmescheniyu (displayed above the search results) and for all positions except spetsrazmescheniya. Conveniently enough, given that spetsrazmeschenie usually worth considerably more than the ads to the right of search results. The second innovation in the category of "user" - the opportunity to ask up to five goals in the "metric". Recall: "Yandeks.Metrika" - a tool to track the effectiveness of advertisements placed in the "Yandex.Direct", ie take into account the number and value of visitors who viewed a certain number of pages, or come down to the basket, or have committed a purchase, etc. Earlier goal could only be one. And finally, the main news - behavioral targeting, which for so long talking, finally appeared in "Yandex.Direct. Technology that displays ads based on the interests of each viewer is running in test mode. To determine the interests of uses information about on which sites the user visited recently. In turn, these data "Yandex" receives due to the large number of partners participating in the Yandex Advertising Network. " It is assumed that the innovation will contribute to more accurate display of ads on partner sites. Emphasizes that contextual targeting is also saved.