The system of contextual advertising "Runner" has begun using sociodemographic data audience in November 2007. Today, "Runner" published statistics of user preferences. Audience research service "Mamba", held for a month of cooperation of this system with a "Runner", showed that the most popular male mathematicians are "Auto", "Education" and "Leisure and Recreation". In women, the predominant mathematicians in the transition of contextual advertising "Runner" were "dating", "Leisure and recreation" and "Services on the Internet." Overall, among users marked men dominate almost 1,5 times and nearly 2 times more active pass on ads. During the month of cooperation with the dating service "Mamba" "Runner," the anonymous demographic data correlated with the one million user browsers. In this weekly service ad network coverage of 18 million unique Internet users (according to a study of the Analytical Center Begun in October 2007). In the transition "identified" the ad "Begun, the statistics shows the advertiser of their gender and age, that, according to representatives of the system will allow advertisers to analyze further attracting an audience and more accurately focus the advertising campaign. Interaction model of advertising operators and social services, in which services act as a provider of demographic information, "Runner" ran the first in the Russian market. As reported Cnews, advertisers "Runner" can already place their ads in line with the preferences of users on the web. Also, the company Rambler Media, owner of the system of contextual advertising, plans to launch new services for advertisers and advertising platforms - such as the ability to install the search engine "Rambler" on partner sites, "Runner". "We believe that by running the integrated services we can provide our customers with new and effective solutions to reach more potential customers" - said Alexey Basov, General Director of Begun. "
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