Rules for participation in exhibitions

In Russia, held annually thousands of different shows with the participation of foreign partners and without them, in big cities and in regional centers, and the number tends to increase particularly in small and medium-sized businesses. This is understandable. The exhibition - one of the main instruments stimulate sales growth, allowing no more promotions to find a buyer as well as partners and suppliers. Trade shows are interesting because they are themed, and are visited by knowingly ready to cooperate or buying firms or consumers. However, not many business owners decided to participate in exhibitions because of their high cost, long preparation phase, the need for additional staff, and just not believing in their effectiveness. Your participation in this exhibition - a kind of guarantee of reliability for a firm partner, it means that you are interested in developing business and ready to go forward. Preparation of the exhibition - a complex, costly and quite nervous period, the first time much does not work, should be ready for it and take account of errors rather than renounce participation in the future. Support for small enterprises, which actually works in practice, provides for compensation of up to 50% of your compensation for the costs of participation. Of course, have to work hard to get this money, and after the exhibition to account for them. It all depends on your desire. Certainly, the exhibition - the most expensive form of advertising, and spend a large sum of money involved, so that your exposure to come two or three idlers, few people want, so you should know some details of participation in exhibitions. Benefits of exhibitions is obvious that participation in the exhibition allows to express themselves to find new contacts, obtain objective data on customer preferences and expectations, find new distributors or agents themselves become a major network. However, the most valuable advantage of the exhibition is the opportunity to participate in it with any product: whether standard or custom design, an experimental product, or series, if not unfinished products or know-how. Exhibition - the ideal platform for exchange of experience and observation of competitors. The principle of "show yourself, others see" does not lose relevance in our day. While the methods of competitive intelligence are not equally shared, the exhibition is a great way to get the information you need and to assess its level against other participants. The choice of the exhibition show hostility, and in fact is not always advisable to take part in questionable or thematically inappropriate exposures. To make a decision for or against, you need to know: Price and terms of participation. Subjects. Format (b-2-b, b-2-c). Venue and the surrounding infrastructure (exhibition format b-2-c, is unlikely to be successful away from public transport and private car parking area). The number of participants and visitors. For information about advertising and informational support. Reputation of the organizers. All these data are important in the complex, can not be considered an appropriate subject of the exhibition, as the dominant facts in isolation from the high cost of participation and a modest advertising campaign. Rules of participation to maximize the number of visitors at his booth - a difficult, but feasible task. It all begins with the preparation phase. Pay for participation, to hang a sign on the company name and expanded exhibition samples - so most of the entrepreneurs perceive their task. In fact, preparations for the exhibition should be conducted beforehand. Calendar of Events - define for themselves that interest you and the most popular in your area and get ready to show it to them. Aims and objectives - to test a new product or to make the maximum number of contracts, the purpose and will depend on specific tactics in the exhibition. Paying for the exhibition, do not forget to submit information about your company to a shared directory. No separate report to you about it will not. Everything should be done in advance and feel free to contact the organizers for each of your issue, they, like you, interested in the success of each participant. Promotional materials and personnel - the success of participation in any exhibition. Leaflets should be informative, colorful and informative, among other things, they should be distinguished, they must be willing to take. Employees should be perfectly oriented in the theme of the issue and be vested with the authority to enter into any transaction on the spot. Ideal composition of the participants is as follows: "Privlechenets" - for advertisement of products, "Director" - to sign contracts, "marketer" - to analyze the behavior of customers and competitors exhibit space and design - the first can and save money, while the second - never. Better to spend money to support multimedia presentations than on an empty square. Advertising its participation in the exhibition - can accommodate a number of outdoor advertising with advertising the exhibition, you can send invitations by e-mail or post information on its website, if you are focused on retail - then print and distribute leaflets in your point of sale, or throw in mailboxes: here all the means good. Remember that your participation in this exhibition should know! Preventing Theft - alas, and exhibitions are also being stolen, not only on the day of the halls, but also during assembly and disassembly of the stand. Keep this in mind and deliver the samples at the last moment, and take out the first. And during the exhibition itself to be extremely careful. Please note that someone from the staff, and maybe you personally have podezhurit eve of the opening, because personal presence of the representative - the only guarantee of safety. Not limited to its own stand! - Perhaps the most important rules of participation in exhibitions during the exposure time needed to have time to run through all the competitors, chat, see what and how, it is desirable to make a presentation at the conference, to participate in the roundtable. The more active you'll spend it, the more profit will get. Non-targeted audience, and even at trade shows this problem neizbezhat. Vacuum cleaners - so are those visitors who do not have a specific purpose or have it collected as much information, and only then analyze it, and if it comes to working with the population, it is a freebie lovers or just onlookers, not aimed at the acquisition of products. How to deal with it, especially if you work a minimum staff. For the strange and dubious representatives of organizations and partners, create a profile sheet as at five, and asked to fill out, and only then continue the dialogue, and away from the front lines of the stand. Hand catalog or stupid questionnaire "a la we need your opinion: what color our products better, or what the name of the brighter, etc. Or you can just deal a body blow on the forehead question: What is the size you are interested in purchasing? We conclude contracts in the N-th number of million rubles. The main thing to know the measure and is not to overdo it, spugnuv potential customer. If you participate in the exhibition goods, fishing or food exhibition, then salvation can become symbolic gifts and micro-portions for tasting. Pen with company logo, stand for a cup of contacts - see what is cheaper, the main shopping area properly placed on the stand and promptly cleaned it from those who make purchases are not collected. Mistakes Exhibitors at exhibitions should not be allowed: the indifferent form of employees or their over-employment. Smoke breaks, tea parties, conversations off topic. Unpromising negotiations with windbags. Focus on one client and the neglect of another, such as smaller ones. These seemingly obvious mistakes allows most participants losing their contacts, partners and interesting suggestions. After the ball is natural that the novice entrepreneur no staff, and most of the burden on himself. If you think that you can not pay attention to each client, then make a mini-profile of three to five questions, place it in a prominent place and make a colorful urn, where the potential client can delete their data. Your task will be contacted after the show with each of them and discuss the subject of their interest points. In general, the exhibition begins with the end of the hottest time: contracts signed at the exposition, we must perform, and contacts - to maintain. Do not expect that you will call first. In business, there is the well-known golden rule: "10/30/1948". Repeated contact to take place 48 hours after first contact, it might just be a thank you letter within two weeks to send commercial offer, not later than 30 days must have a meeting, preferably productive. As you can see the exhibition - a truly effective tool not only to direct sales, but also effective business communication, but to use them properly requires the desire of the entrepreneur and hard work, but the results of these works very much impressed!