Online supermarket software, to develop services" software by subscription, in collaboration with a group of Internet service providers, considers this sales channel is very promising. According to "Softkeya, the end of 2011 range and audience service should increase by several times. Now online retailer sells by subscription three anti-virus software from Kaspersky Lab. Minimum cost per subscription is 2 rubles 30 cents per day. The service is available in more than 200 thousand customers connected around a dozen providers of Internet access. Demand subscription service from service providers due to technical ease of integration with the platform online supermarket Softkey. In the future it will allow service providers at no additional cost to expand its range software. By the end of the year is planned to increase the number of products submitted for a subscription to a few dozen items in the catalog. A number of subscribed users - up to several hundred thousand people. "electronic subscription software - a trend this year - said Felix Muchnik, CEO director of Softkey. - Is particularly popular services among regional users. This is due to the fact that they are protective of their funds. After all, is paid only while the program is used. "Subscription service is activated by the subscriber through the" My Account "on the site provider. The user downloads a distribution to any of the programs. He gets the activation code in the registration service. Subject to a positive balance amount from the personal account of the customer is charged automatically. The service is easy to stop at the desired time.
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