Members of Ukrainian advertising network Pos.ua be able to use additional special options for a more accurate display of banners on Web sites participating Pos.ua. For example, advertisers will be able to run targeted not only at the sites or categories of goods, but also the price level or sub-categories of products. "This is a great opportunity to campaign - said the project manager Sergey Sakhatsky. - So, at all sites online stores ROS.UA can choose to show their banner next to the goods of a specified price range or product group. Thus, the producer gets more targeted the effect of banner impressions that informs about a particular product. In addition, online shopping network ROS.UA are free to use this mechanism directly to their advertising needs. For example, setting the code to the site and choose to show their internal or external advertising through the network ROS.UA.
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