In RuNet officially running a single unified system of social-targeted advertising "Target@Mail.Ru." platform includes potential social networks "Classmates" (40 million) and "My World" (27 million) and allows you to advertise as external sites, and internal page within social networks (applications, communities, personal pages, etc.). In developing "target" was largely accounted for the experience and feedback of users advertising system Obyavleniya@Mail.Ru ", launched a few months ago. If implemented in "Obyavleniyah@Mail.Ru" system of automated advertising sales was available only within a social network, "My World@Mail.Ru", the "Target" now is a full service for both social networking company, and will become available for Other projects Mail.Ru Group. "targeted ads on social networks - the next evolution of online advertising, the specter of a maximum range of information about the audience. We are glad that today Russian advertisers an opportunity to attract clients from the two largest social networks through a single advertising service. A key feature of the "target" - the union under a single product strengths of the media and contextual advertising. functional service allows both to stimulate immediate sales, and solve problems on the formation of the demand or improve brand recognition. Of course, launching a beta version - only the first step. We will intensively develop the technology platform and customer service in accordance with the wishes of advertisers, "- said Alexey Basov, vice president for advertising services Mail.Ru Group. Today the pricing system in the" Target "is based on the cost of shows. In the next stage of project development is planned to offer advertisers to buy ads on clicks within the auction circuit. Replenish the account in "target" can be through the payment system "Dengi@Mail.ru," and other popular e-wallets, as well as by bank cards through terminals QIWI, Internet banking system.
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