How to change the requirements for expert online marketing over the last 3 years? Recent research database summary and the jobs posted on the portal HH.ru, shows: modern employers want "prodazhnikov" and not "techies". It is also known, what they want job seekers: their salary expectations to 27% higher than those offered by employers. In 2008, by Internet marketers required the following skills: * knowledge of Internet marketing * experience in project management for the creation and content management of websites; * Good knowledge of HTML, PHP and MySQL (basic knowledge) * overview about search engine optimization. Judging from the list of requirements, many employers three years ago had only one tool of online marketing - your own web site. That is, an Internet marketer was required to maintain and develop "the representation of companies on the Internet." Now, reports Advertology.ru, internet marketers do not require knowledge of PHP and MySQL. Various methods of promotion were more important than technical support sites. From today's Internet marketers expect: * understand the fundamentals of advertising; * Knowledge of Google Analytics; * experience in planning and carrying out projects in the field of media advertising, SMM, non-standard forms of online advertising; * skills of market research, analysis, sales promotion * * ability to write Article Releases.
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