The largest online retailers of legal software in the Russian market, Softkey.ru and Allsoft.ru, introducing a new way of selling software products Microsoft: consumers are offered electronic copies of programs for public download as well as paid digital keys to the downloaded software. "This is Russia's first experience of Microsoft's implementation of electronic licenses through a channel partner - says Pavel Kuzmenko, the head of department for promotion of information systems office of Microsoft in Russia. - The decision to transfer the right to sell dongles internet shopping company decided on the basis of market trends on which the purchase and sale of various products, including software products, are increasingly going online. A new way to sell our licenses give undeniable advantages to all parties involved: the buyers and sellers. The first receive an additional opportunity for convenient and fast acquisition is necessary for them software, while the latter discover new areas of business development. "
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