Russian startups continue the successful cloning of the Western projects. Draft BeautyBox ("Beauty Box") uses 2 sales model already familiar to domestic internet users: "goods of the day" and "sets by subscription. Services were in demand - for the first month of the project site BeautyBox.ru registered 20 thousand clients. The first sentence BeautyBox - "good day". Consumers offered daily a name brand cosmetics and perfumes at a discount of 20-70%. Second - "kits each month, when a subscriber each month receives a set of cosmetics in the mini-packs , 6-8 vials or tubes in each box. Representatives of the project say that the monthly cost of collection (400 rubles) covers the cost of packing and shipping orders, the very makeup is a "gift". "According to a survey of consumers, 80% of women said they want to receive probes of cosmetics directly to their home. They are willing to pay for the selection and delivery of cosmetic products, they like to test them at home, "- said in a press release BeautyBox. The project, launched in February 2011, distributes products brand Paco Rabanne, Boss, D & G, Bvalgari, Baldessarini, Carolina Herrera, Moschino, Chopard, Salvator Dali, Marc Jacobs, Calvin Klein, Nina Ricci, Versache, Ungaro, Cartier, Lanvin, Burberry, Dior, Kenzo, YSL, Bourjois, Rouge Bunny Rouge, Max Factor, Payot, Decleor, Matis, Lancaster, Comfort Zone, Natuderm Botanics, Yllozure, Revitalash, Christina, Pupa, Freeman, Cettua, Natur Vital, Mexx, Puma, Bruno Banani, Christina Aguilera, etc. In addition to all the promotional and marketing shares, at the service site every day there are contributions from brand consultants and leading experts in the cosmetic industry. BeautyBox weekly audience increased by 1,5-2 thousand subscribers. In March-April 2011 the project intends to go beyond the Russian Federation. Shares Box Beauty "should cover a further 8 countries, including Ukraine and Kazakhstan.
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