Why is it so important as starting a business? Why is the very first business experience? What are the similarities between the development of different systems? Let us recall their own development, to observe the evolution of plants and organizations. We note that the development proceeds in accordance with the same pattern: the first is the "grain" (0), then it is the first stage adapts to external environment (1), followed by a stage of rapid growth (2), and then the system parameters stabilized (3). The figure shows the development of systems over time. The schedule is similar to the Latin letter S, so in TRIZ literature uses the term "S-curve, which reflects the nonlinear development of the system over time, an abrupt change in the basic characteristics. If we are to each section of the curve will be linearly predict its development, it would get "a finger in the sky." The appearance of the birth of a new system - the most important and almost never addressed in the literature currently. Birth of a new system - is always a qualitative leap. Note that the curve goes from the origin. Seed from which grows the plant, has a certain weight, the organization has a minimum size, and only then from a small seed grows a huge sunflower, but from the little-known companies - global giants. And exactly what is laid down at the start of business, and generates its limitations in the future. A bad first experience of business a strong effect on future intentions of future owners: from "I'm still attain their own, by any means," to "I do not give." Adoption of the first experiment, the awareness of the true causes of failure will help to establish a successful business. Can be divided S - curve into three characteristic regions. The first flat area - the stage of "getting used" born of the system in its environment, the second fastest growing - a stage of rapid growth and use of available resources, and the third, again a flat - a stage of exhaustion of system resources, stagnant. The development of any system is determined by the interaction of opposing factors: factor enhances the growth and inhibitory factors that limit it. At different life stages of development factors and inhibition, that is, conflict - are different, too. For the start of each system, there are two necessary conditions: 1. Its characteristic is for a given system, the "critical mass" for the start of its development. In a critical mass of business includes: the idea of ??people involved in the case, the technology "production" of goods or services, customers, technology, sales, profits for development. 2. Necessarily requires a favorable combination of the external business environment. All the above applies to the "preparatory phase" of business development, training phase of its launch. And only after all necessary internal and external start conditions are satisfied, begin the actual development of the system, the growth of quantitative indicators. The new system is always born weak, not adapted to changes in the environment is very fragile and vulnerable. That is why we have to create and maintain artificial "greenhouse conditions" for the emerging new business. But here's the system grew and matured. The second stage of development - rapid growth. For example, sharply increased the size of plants, number of leaves and flowers, there are side shoots and so on. Appearing embryos of future fruit, thriving root system and leaves "siphoning resources" environmental benefits. However, this stage is limited in principle, there are no flowers kilometer size ... can not sell more than is required by your customers, you can not produce more than allowed by the technology or is there a commodity restriction. Comes the third stage - the saturation, the stagnation of development, the yield on the plateau - "S-bend of the curve"). So what are the main constraints? First of all, this is due to changes in external conditions, which may be associated with the activity of either of our system or to external factors: the finite wounds consumption, in addition, there may be restrictions on the production of your product from the society, state, or will a major market player. When the life cycle of a biological system is completed, it usually dies, leaving the future of the fruits and seeds ... If we know the signs of developing systems 1, 2 and 3 stages, we can correctly predict the qualitative and quantitative growth of its business. If a natural phenomenon (the development of humans, animals, plants), we almost did not make mistakes, then in business development usually do two typical errors: 1. Predict the development of income is linear, following the previous time period. 2. Starting a business system, waiting on her results that she can not give (you can compare that if we planted in the ground sunflower seeds, and waited for the harvest watermelons) From this it follows that a "seed" business and in what conditions we will put as adapting to the external business environment, such results from it and will receive. What do I need to start a business? What is it to "seed"? What should we know about the external environment, not to be mistaken in your business? Usually to start a business there are some events that make you think that it would be nice to have your business. Oh yes, one of the main points of business - the needs of owners, it gives energy to all businesses. If this energy is not - will be among the precursors, had tried - and failed. Lack of energy for the cause is usually psychological reasons to find and remove it can be a specialist, a psychologist, either alone or in groups working in the engineering system of institutional setups. Need to have your business can be called entirely different reasons: we need more income in order to win your favorite girl want to be able to dispose of his time or is very interesting to do something and have the opportunity to do this trick. But the need may be not only internal but also external. Conditions have changed, for example, was fired (or quit his job), there is a breakdown of the economy (as we had with the beginning of perestroika). Need to survive - this need is built into us biologically: the entire population has to work together on their garden plots, and many have gone to China for cheap goods to sell off the launch pad "shuttle business". To start the business to choose what exactly to do. It is important that what you will do it you're wondering, is necessary and profitable. If we use the analogy with plants - what to grow would like: sunflower seeds, cucumbers or watermelons? And, maybe apple? When you select a business it is important that what you want to do, do not contradict the conditions of the environment: a suitable "soil", "weather" and "weather" conditions. Good to find something that has no (or insufficient) and convenient surroundings. Example. If we develop the trade business, the need trade counters, showcases, and, therefore, possible to organize a company for their production. You can organize a business delivering power to the outlets. You can teach business for tax reporting or do it for them. Imagine that you have found a productive idea. What's next? Layout of the business. Next it is necessary to verify in practice. Discuss with a potential buyer your product (if possible, to get money for materials), to organize the production (by yourself or invite people to this work) and check whether the quality of suits, how much can you earn on it, and whether such a product to become a model. You continue this work until such time until you find one or more types of products, demand for which will provide you with a rapid development. The exact choice for yourself and your customers - a guarantee of development. When the choice is made, the production technology, rules for dealing with customers, internal regulations to make unique works of your company, and his face and features. Successful development after a successful launch.
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