Find your niche market. How?

In principle it is possible to engage in any business, you can always find a demand for any goods or services, the only restriction that is imposed on this approval, how long it takes to sell goods or services, whether they be in demand. No matter you're selling a rare commodity, or vice versa the hottest commodity in any case, faced with difficulties in its implementation to the final consumer. In the first case it will be difficult in finding a buyer, a rare commodity to be sold rare and extra charges for it must be appropriate. One thing you can sell a very long couple of months, years, until she finds a buyer, you need to sell some rare things better when they were a few dozen, then the probability of selling any one thing for a large profit rises sharply in proportion to the quantity of goods. A good example of this trade are antique shops. But here lies the pitfall, the seller, it is often the owner of an antique shop, should have the necessary knowledge about the things that he buys and then sells, be an expert, or by buying a fake or thing that does not carry any value, he runs the risk of ruin. At the opposite end are the goods of daily demand, which often represent fairly simple to understand things, but here is very competitive and margins on these products is very small, a few percent. There are many categories of goods that are between these two extremes, and every group of goods or services, including polar, determines its own requirements for doing business, its organization, methods of promotion and sales. In determining the choice of goods or services, primarily to be guided by their personal preferences. For example, if you are very well versed in the hockey stick, maybe you should do, and the sale or manufacture of their substance and, quite possibly, it was you and create the most advanced model, which will bring you to the first position among all manufacturers of hockey sticks. If you love cars and can carry in the car day and night, it is worth thinking about buying a truck and do the carriage of goods, and who knows, maybe your initiative will grow into a major logistics company. Strictly speaking, the company management does not necessarily delve into the processes, a prerequisite is to form a workable team. In any case, you have to try their hand in the direction which is closest in spirit, and that you will do with pleasure, and this is the first rule of any work that needs to be successful. There is nothing worse than work performed for the money: first, it is very difficult to motivate people with money, a vivid example of this work does not require high qualification, pipeline, utility work, and secondly, all these kinds of work characterized by high levels of marriage, I've never met a person's life dreams of working as an auxiliary worker, as a rule, if there are other job that suits a person is missing. When a person opens a business in the first place, it creates jobs, and first place in this business, he leaves behind him, and how well he chooses for himself a place of work depends on his personal well-being and future employees who will work with him. The abilities of the future head of the success or failure of the enterprise, and there is no need to amuse myself that I will learn to organize and lead, if not ability - it is not necessary to replenish the army of losers who are trying to survive and to see themselves as businessmen. The most common case of opening your own business, it is when an employee considers himself smarter than the director, steals customer base and trying to capitalize on this and there is a sort of smaller competitors who throw mud at a company where he worked. Not only that he does not unethical, it violates the law, stealing intellectual property company. In this case, it is not necessary to spend on his time and energy, it is better to continue to work, unless, of course, it did not cause significant damage to the company, removing the customer base, etc., these people rarely go to such actions, but there are exceptions. Protection against such unscrupulous employees does not exist, it is always possible to copy the base one way or another, it is best to screen out such employees during the reception of their work, but it is impossible to give any guarantees. You should also understand the role of their organizational skills, no training and higher education institutions are not able to reveal talent that does not exist. If you are not confident in our abilities, you should find someone who will lead the organization, and their self-esteem should stick out. Mismanagement of the company may lead to the collapse of any great undertaking, or business idea, not only did not work, you can still get into debt bondage for years to pay the duty or remain on the street, the apartment will be taken for debts. In our country, because of the peculiarities of the mentality that has emerged over the last century statistics, only a few percent, about 3% of the total number of people have the ability to organize and motivate other people and need not entertain any illusions that more of them. It is almost a hundred percent chance to say, if you read this, you do not have these abilities. People active and creative, especially, looking for his way by trial and error, he is always in search of a mistake - this is the most valuable thing that gives us life, and she had to correctly use it. No need to carry out experiments to develop their businesses, which, as I said, may end in a very pitiable. Now consider the two definitions. We approached the border that divides the family business and a full-fledged company, these definitions are arbitrary, but, nevertheless, allow us to understand the differences and requirements for each of them, and perhaps will make the right decision in choosing a business idea. Family business is not high demands neither the candidates nor the production of goods or services, it is usually a small company, consisting predominantly, and sometimes entirely, from relatives. Family, he said, because it is usually passed from older to younger generations within the same family. Another feature to check the type of business, it is an opportunity to sell to an outsider person or entity, that is, if you buy such a business can not deliver on the key post of foreign rights for certain reasons, such as unique skills, unique knowledge, such a business is considered family. If after buying a business can complete replacement of staff including senior management, and business will continue as successfully operate on a well-functioning business processes, built by the previous command staff, this company is a full-fledged company. From the above, we can conclude: any steps that must be taken when choosing a business idea, it is necessary to calculate the near future, to avoid serious mistakes, but a sober and reasonable self-criticism will choose the path of development that best suits you. Regardless of the path that will have to go, the errors will be in all areas of business, no one is safe from them, should not be attributed to the factor of bad luck, they should learn to continue to consider in designing a strategic development. Alexander Dobrev, CEO of Print Technologies alexandr.dobrov @ mail.ru