Walking along the street for whatever your business or simply walking, we continually observe standing in the way of sidewalk signs - advertising tripod. One beckoning a new cafe, the other offers competitive prices on printing photos, the third report on the flow of the spring collection in a shoe store ... especially useful and even indispensable pillar for those firms, whose office is located in a large office building, where there is no way to make street signs for each Sidewalk tenant usually exhibit near the entry door, or - more important - on the other side of the building or street: where the client does not see your signs - around the corner, the arch, near the exit of the subway or building parking lot. That is, those "paths", which usually go your customers. From this article you can learn more about any special installation pillars. 1. First you need to decide is information on the pillar always the same or else you'll need to update regularly? In the second case, you need to think about the replacement tablets (for example, to refer to rates or availability at the hotel or on the parking lot) or a special surface, which can be written in chalk (to report prices for special meals in the restaurant menu). 2. Then decide how much and what kind of pillars you need. To do this, it is important to consider the location of each pillar: that he does not interfere with passers-by to go and drivers to park (otherwise kicked or break), but it was on eye-catching patch. It is desirable that all the pillars, or employees of the company you can see from the windows of the office - to prevent the "disappearance". 3. The next step you need to do is not in the direction of the advertising agency where you are on the phone already expressed their readiness pillar, as well - the owner of the building where you have an office. In fact, before the exhibit in the hallway or on the street his pillar, you must obtain a permit authorities. 4. Depending on the cost of registering a pillar will be 12 - 15 thousand Russian rubles, and the procedure for collection of documents will take about two months. You can simplify your task by hiring middlemen - but their services will cost more in the 15-20 thousand rubles. Here it must decide what you more at this stage: time or money. Will need to gather the following documents: - Statement from the unified state register of legal entities - a notarized copy of the certificate of title to the building, structure, another object or a lease agreement with the owner or a person with proprietary rights to the property. - Design Images displayed on the information field in scale and color with dimensions - Copy of the newsletter on accounting in CSREO (Uniform State Register of Enterprises and Organizations) - Application for placement SNRI (of outdoor advertising and information) - The use of trademarks - the certificate Trademark Registration and permission to use it. 5. After receiving the go-ahead, go to the advertising agency for the pillar. If the design standard, the manufacturer may take a couple of hours. Usually the company takes 2-3 days time. Cost Pillar also varies: from 3000 rubles to ... - depending on your wishes and technical capabilities of the firm. 6. And - most long-awaited step: installation. Print a "distillation" of the Rules of placement of outdoor advertising and information: - First, the pillar should be set only in the hours of operation of the company - Secondly, the pillars should not be a single highlight, but the inscriptions can be made of reflective materials; - Third, do not fix the pillar on the sidewalks, the width is less than two meters. He should stand up to 5 meters from the entrance to the firm and not be designed for drivers passing by car - not to distract them and not to provoke an emergency. - Fourthly, at the entrance to the firm can deliver a maximum of two pillar, and they provided that the pavement is not visible sign and display (exception - the cafes, restaurants and canteens, which advertise their menu). Perhaps some of your colleagues, after reading this article will tell you what you can do everything much easier. And it is - just make a pillar and set the pick-me-a place without any registrations. As they say, "maybe" checking not notice ... And when they see - that "at first" discharged the offender a warning. And if that does not fix the problem (by removing either all the rules of registering a pillar), the following letter will receive a receipt of the fine Olga Milto.
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