A new version of API service contextual advertising "Yandex", allowing you to create software to manage large-scale campaigns. The previous version of the API will be supported until October 1, 2011, but advertisers are advised to update their applications. After updating the API "Yandex.Direct" users have access to all the existing strategies of advertising services (including the recently added), the possibility of billing (including credit) and the transfer of funds between the campaigns. Furthermore, through the API 4.0, you can use a new method of collecting aggregate statistics on a group campaigning to use GetChanges for notifications about changes in the campaigns and ads, as well as make a unique URL for each used phrases. Using the API service allows you to develop your own program's management contextual advertising, integrated "Yandex" with the "engine" for shopping cart or other third-party application.
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