How will the contextual advertising market in Russia?

The costs of contextual ads continues to grow: it is estimated agency iContext, for the first 3 months of 2011 the Russian market context has grown by 70% (5,8 billion rubles, without VAT). The main share of the market still takes the system "Yandex". In the Russian market share content, "Yandex" is 60% (3.48 billion), the percentage of Google - 25% (1.45 billion), the proportion of "Runner" - 10% (0.58 billion rubles ), the newspaper Vedomosti, citing data iContext. Over the year (with I quarter 2010 on I quarter 2011) the proportion of "Yandex" has grown at 2%, Google indexes increased by 3%. The "Runner" has lost about 5% market share content. According to experts, reducing the proportion of "Runner" due to a series of reasons: the agreement with Google to sell content, a decrease in audience the search engine Rambler, as well as stiff competition in the market context. Further, as noted by Mary Chernitsky, CEO iContext, the system of "Runner" will continue to decline in sales of contextual advertising. At the same time, a serious player in the market could become Mail.ru Group - a company to create their own text ads, with the participation of ex-employees, "Runner".